The Anatomy Of A Powerful Content Marketing Strategy
We might be biased, but we think Hootsuite is the best social media scheduler. You can schedule posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week. Make sure your calendar reflects the mission statement you’ve assigned to each social profile, so that everything you post is working to support your business goals. While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.
In order to stay with the demands of investors, retailers have to encourage consumers to buy using coupons, discounts, liquidations, and sales events. High volume big-box retailers like Target are constantly running promotional events in order to get interested consumers into their stores. Social media content calendars are the best way to plan and organize upcoming content. Get expert social media advice delivered straight to your inbox.
You can also use this information to test different posts, campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your strategy in real time.
Sometimes these events can be actual changes of weather or national holidays. For a retailer like Hallmark, Valentine’s Day represents a large portion of their business. By tuning into the various seasons that are important to your customers you can become more relevant in their lives. Driving sales can be challenging, especially for retailers that have to consistently sell products in high volume to consumers.
When you update your social strategy, make sure to let everyone on your team know. That way they can all work together to help your business make the most of your accounts. Once this data starts coming in, use it to re-evaluate your strategy regularly.
Promote free give aways or sell your products and services sold at low rates to boost the sales of other related products or services. Communicate directly with customers and prospects through mail, email, texts, fliers and other promotional material.
Once you’ve decided which networks to focus on, it’s time to create your profiles. During the audit you may discover fake accounts using your business name or the names of your products. A competitive analysis allows you to understand who the competition is and what they’re doing well. You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. Check out our guide to using social media analytics and the tools you need to track them.