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“Everyone was forced to pull back on traditional brick-and-mortar marketing. They were forced into digital, and many of them see that it is working really well. The leading social media platforms have billions of users between them, so it is no surprise that social media has been a growing target for marketers. Estimates from insurance firm Finaria suggest that social media ad spend will increase by 15% in 2021, growing the total spent on social media ads to $105 billion. That’s nearly double the $54. 4 billion total social media ad spend in 2017. “Small businesses should try to take advantage of the new stimulus bill, including a new PPP, ” said Courtney Lawless, venture capitalist and co-host of the Amazon Prime series Wolf PAC. Building a company devoted to our planet and committed to the next generation means long-term, robust growth — and good news for investors. We’re taking the next bold steps into a future of growth, diversity, and sustainability, and it’s transforming our industry.
Multimedia spend will generate better ROI than conventional press releases. Zoldan added that this could be a risky strategy for many media outlets, possibly jeopardizing their credibility. However, he said, “a lot of companies are walking the line there. ” “Year over year, we’re seeing spend on social media increase – and this year it was a dramatic increase, ” said Ari Zoldan, CEO of Quantum Media Group.
As the COVID-19 vaccine becomes more widely available, businesses will need a policy on how to address vaccination requirements. Consult with an attorney to ensure all local, state and federal regulations are followed when developing your policy.
“The best thing to do is monitor the CDC guidance to what businesses should do to protect themselves, employees and customers, ” Holt said. Many small businesses might not have heard much from the Occupational Safety and Hazard Administration last year, but that is likely to change in 2021. Holt said small businesses should ensure they have the required safety protocols in place in preparation for increased monitoring. “Whether or not that would apply to all sizes of businesses is still yet to be seen, ” Holt added.
The world of human resources could be in for some significant changes with the changing of the guard in the White House, said Aaron Holt, a labor and employment attorney at Cozen O’Connor. This could result in policy changes impacting businesses of all sizes. Small businesses should consider using AR and VR to stand out from the competition and generate excitement among their audience. Where press releases are necessary, they will be most effective when interactive or video-based, Zoldan added. “There is very little value today in putting out press releases. ”
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